![]() ![]() CTA – The call to action button should be 15 characters or less.Header image – This one is optional and should be at least 600x200px and up to 1200x400px max.Marketing image – This photo can be 2 sizes.Logo – This has the same dimensions as the collapsed ad logo.Display URL – Make sure that it ’ s under 255 characters.Description – It can be up to 90 characters in length.Headline – This can take 25 characters max.Business name – This should be no more than 20 characters long.Logo – You can upload a square (1:1 ratio) logo that is up to 150 KB and 144 × 144 px.There are two types of Gmail ads: collapsed and expanded. Gmail Ad Specsīefore you hit the drawing board and design your first Gmail ad, there are a few things you should know about Gmail ad specs. Then take a look at the strategies below. World First experienced success with Gmail ads Overall, World First saw a 181% increase in registration conversion rate.Visitors viewed 29% more pages per session.Visitors were 24% more likely to be new users to site.Their initial experiment with Gmail ads saw the following results: I know what you’re thinking: appearing uninvited in someone’s inbox may come off as pushy and unwelcome, right?īusinesses have seen major success with this ad model. īut with Gmail ads, you can reach that huge audience without having individual emails on hand. That usually includes carefully crafted pop-up forms and opt-in strategies. That’s a huge audience to potentially push your ads to.Īnd another thing: one of marketers’ biggest hurdles when it comes to email is the actual collection of emails. The biggest advantage of Gmail advertising is that it reaches prospects where they hang out the most.īecause here’s the thing: Gmail reaches over 1 billion users globally. ![]() See, users aren’t necessarily seeking or searching Google for your product or service instead, your ad targets them as they go about their usual business – whether it’s browsing the web or checking their inbox. Gmail advertising is considered part of the Display Network family, and as such perform similarly to Display ads.įor advertisers, that means a few things.įirst, look for Gmail ads under Display settings when you’re creating.Īnd second, take user experience into careful consideration when deciding to use these ads. Keep in mind, these operate on a pay-per-click (PPC) model, meaning an advertiser only pays when a user clicks to expand the ad. Forwarding the ad to someone else (by clicking the blue “Forward” button at the bottom of the email).Saving the ad to their inbox (by clicking the star icon at the top of the email, or the “Save To Inbox” button at the bottom of the email).Click-through to a landing page for a (potential) conversion.Once it’s there, a user can interact with it in the following ways: The best part? These Gmail ads appear at the very top of the inbox. In the ads, you can feature videos, forms, links, and phone numbers. Gmail ads expand to a full ad when clicked on ![]()
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